Programmatic Campaign Manager

Job Title: Campaign Manager - Programmatic Advertising

Job Summary:
We are seeking a skilled and data-driven Campaign Manager to oversee the day-to-day management of programmatic advertising campaigns. The ideal candidate will have experience in end-to-end campaign management, from trafficking to optimization and reporting. You will play a key role in ensuring campaign performance meets or exceeds client expectations while leveraging data-driven insights to optimize results.

Key Responsibilities:

• Manage programmatic campaigns across display media, video, mobile, and native platforms to meet performance goals.
• Execute end-to-end campaign management, including trafficking, optimization, pacing, and reporting.
• Monitor and analyze campaign performance to ensure alignment with client objectives.
• Work with demand-side platforms (DSPs) such as DV360, The Trade Desk, MediaMath, or Amobee to execute campaigns.
• Utilize first-party and third-party data for audience targeting and insights to improve campaign outcomes.
• Collaborate proactively with Account Managers to provide timely updates on campaign progress and performance.
• Troubleshoot campaign delivery issues and implement creative solutions to optimize results.
• Stay updated with the latest industry trends and advancements in programmatic advertising.

Qualifications:

• Proven experience in programmatic advertising and campaign management.
• Familiarity with DSPs such as DV360, The Trade Desk, MediaMath, or Amobee.
• Strong analytical and problem-solving skills with attention to detail.
• Excellent communication and organizational skills.
• Ability to adapt quickly to a fast-paced and evolving industry.

Preferred:

• Experience working with first-party and third-party data for audience insights and targeting.
• Certification in relevant DSP platforms is a plus.